Friday, 18 September 2009
Moments later, Bob shakes his head to clear the fog. Dazed, he looks over at the passenger seat and sees his wife unconscious, with her head bleeding! Despite the rain and unfamiliar countryside, Bob knows he has to get her medical assistance. Bob carefully picks his wife up and begins trudging down the road. After a short while, he sees a light, which is coming from a large, old house. He approaches the door and knocks. A minute passes. A small, hunched man opens the door.Bob immediately blurts, "Hello, my name is Bob Hill, and this is my wife Betty. We've been in a terrible accident, and my wife has been seriously hurt. Can I please use your phone?" "I'm sorry," replies the hunchback, "but we don't have a phone. My master is a doctor; come in and I will get him!" Bob brings his wife in. An older man comes down the stairs.
"I'm afraid my assistant may have misled you. I am not a medical doctor; I am a scientist ..... However, it is many miles to the nearest clinic, and I have had a basic medical training. I will see what I can do. Igor, bring them down to the laboratory."
With that, Igor picks up Betty and carries her downstairs, with Bob following closely. Igor places Betty on a table in the lab. Bob collapses from exhaustion and his own injuries, so Igor places Bob on an adjoining table. After a brief examination, Igor's master looks worried. "Things are serious, Igor. Prepare a transfusion." Igor and his master work feverishly, but to no avail. Bob and Betty are no more. The Hill's death upset Igor's master greatly. Wearily, he climbs the steps to his conservatory, which houses his grand piano. For it is here that he has always found solace. He begins to play, and a stirring, almost haunting melody fills the house. Meanwhile, Igor is still in the lab tidying up. His eyes catch movement, and he notices the fingers on Betty's hand twitch, keeping time to the haunting piano music ..... Stunned, he watches as Bob's arm begins to rise, marking the beat! He is further amazed as Betty and Bob sit up straight! Unable to contain himself, he dashes up the stairs to the conservatory. He bursts in and shouts to his master:
"Master, Master! ..... The Hill's are alive with the sound of music!"
(I am sooooo sorry ..... But you really should have seen that one coming.)
Professionals are predictable, it's the amateurs that are dangerous.
The latest edition of showbiz title Entertainment Weekly contains magazine ads that move. It is a similar principal to singing greetings cards and was in fact developed by the same company.
But this 21st century version consists of a microchip holding digitalizes data that is connected to a speaker and a screen akin to some mobile phones. It is powered by a small rechargeable battery and mounted on cardboard, so is instantly distinguishable from a normal flimsy page.
And that means you can't really flick through the magazine, because the front page insert that includes the video screen is relatively bulky. And when you do open up the relevant page , the actual advert takes several seconds to load and play.
Copies of the magazine containing the screens are being sent out to a few thousand subscribers in Los Angeles and New York.
The BBC's Rajesh Mirchandani takes a look at the latest battle in the media advertising war, video adverts inside magazines. To watch his report click on the video link below: